“Masterpiece Me” is a rallying cry for women to make them their best selves, in ways including and beyond the use of Sculptra. Social media is a perfect tool for amplifying this idea from friend to friend and daughter to mother, to increase awareness and drive usage of Sculptra.

The MasterpieceMe app is a fun, social way for people who are thinking about using Sculptra to see how great they will look like in advance. They take a photo of their face, and either swipe or use built-in filters to create their masterpiece selfies. They can send or share this picture with the aesthetician for their next appointment. Then they can turn themselves into a true work of art by applying a filter to their photo based on a choice of artistic styles, and share it socially on Instagram, Facebook, or Twitter.

I was responsible for creating the app as well along look and feel with the help of our UX department for gaming flow. I also compared similar apps to see if the technology is available.

People use Sculptra because they want to “anti-age” in a way that is subtle and natural, yet significant and long-lasting. They are creating structural elegance within themselves, and in a sense, creating a modern, tasteful, timeless masterpiece. Social media is a perfect tool for amplifying this idea from friend to friend and daughter to mother, to increase awareness and drive usage of Sculptra.