Sculptra - MasterpieceMe mobile app and web presence
“Masterpiece Me” is a rallying cry for women to make them their best selves, in ways including
and beyond the use of Sculptra. Social media is
a perfect tool for amplifying this idea from friend
to friend and daughter to mother, to increase awareness and drive usage of Sculptra.
The MasterpieceMe app is a fun, social way for people who are thinking about using Sculptra to see how great they will look like in advance. They take a photo of their face, and either swipe or use built-in filters to create their masterpiece selves. They can send or share this picture with the aesthetician at their next appointment. Then
they can turn themselves into a true work of art
by applying a filter to their photo based on a
choice of artistic styles, and share it socially
on Instagram, Facebook, or Twitter.
I was responsible for creating the app as well along look and feel with the help of our UX department for gaming flow. I also compared similar apps to see if the technology is available.
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