Laughter can be Symbicort’s strategic assessment tool. We can generate hilarious content followed by a quality of laughter survey. This increases recognition of the disease and provides an opportunity for treatment (Symbiotic). Picture a comedian telling a hilarious joke. The audience booms with laughter. The comedian pauses, “You know what’s not funny,” he says. “Not being able to laugh at these jokes.”

Symbicort knows that COPD (Chronic Obstructive Pulmonary Disease) is no laughing matter, but laughter can be a helpful friend to people with COPD: as a tool to identify symptoms of COPD, a means to help you breathe better, and as a way to bring families closer.

Research suggests nearly half of all people with COPD do not know they have the condition. We need a dramatic campaign to move these people to seek treatment.

Laughter brings more oxygen into your lungs, removes residual air, and helps you breathe deeper and cleaner. Laughter relaxes the muscles, boosts the immune system, releases feel-good endorphins, and can improve cardiovascular health.

Symbicort lets the laughs come easier and allows people with COPD to lead healthier lives. 

We look to involve Michael Strahan, a COPD advocate celebrity whose uncle suffered from a form of COPD known as emphysema.

Symbicort helps you breathe better so you can laugh better. A good laugh is what we look forward to when we visit our favorite relatives and it’s what gets us through tough times.

When someone with COPD can bring humor into the lives of those around them, they are not only lifting
their own spirits, but they are lifting those around them.

How else can Symbicort prepare its users for better laughing?