Sculptra - MasterpieceMe mobile app and web presence
“Masterpiece Me” is a rallying cry for women to make them their best selves, in ways including and beyond the use of Sculptra. Social media is a perfect tool for amplifying this idea from friend to friend and daughter to mother, to increase awareness and drive usage of Sculptra.
The MasterpieceMe app is a fun, social way for people who are thinking about using Sculptra to see how great they will look like in advance. They take a photo of their face, and either swipe or use built-in filters to create their masterpiece selves. They can send or share this picture with the aesthetician for their next appointment. Then they can turn themselves into a true work of
art by applying a filter to their photo based on a choice of artistic styles, and share it socially on Instagram, Facebook, or Twitter.
I was responsible for creating the app as well along look and feel with the help of our UX department for gaming flow. I also compared similar apps to see if the technology is available.
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People use Sculptra because they want to “anti-age” in a way that is subtle and natural, yet significant and long-lasting. They are creating structural elegance within themselves, and in a sense, creating a modern, tasteful, timeless masterpiece. Social media is a perfect tool for amplifying this idea from friend to friend and daughter to mother, to increase awareness and drive usage of Sculptra.
This video shows how easy it is for the patient to have a consultation with an aesthetician. They can discuss treatment options,
the Sculptra procedure and it can all be done discreetly from the convenience of home.
A very high percentage of Sculptra customers are happy with their results. These videos capitalize on the fact that by profiling patients who have found success with Sculptra in smoothing their Smile Lines, Marionette Lines, or Chin Wrinkles. Viewers could also connect with these women for suggestions and tips regarding their Sculptra experience. These women would be ambassadors of sorts for Sculptra, and would be pre-vetted by Galderma. The videos could be featured on the Sculptra website, on a Sculptra YouTube channel, and as banner ads on relevant sites.
Sculptra patients could share selfies on Instagram or tweets on Twitter with the hashtag #masterpieceme — with a photo of themselves looking like a masterpiece and a pithy description. Galderma rewards points would be given each month for the best tweet or Instagram post with the most likes.