Vespa - Motion in Poetry
Let’s get inside of the head of the Vespa owner. See the art inside the mind and how they may see the world. Most Vespa riders fall into the artistic, imaginative category. Knowing this, I drew the elements in vector and added to the art that is the canvas of the rider's imagination. I worked with a copywriter friend, who is also a pretty good poet, to bring about the whimsical feeling of this campaign.
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