Montefiore "Doing More" Site
Montefiore, a medical center headquartered in the Bronx, New York, requested a new site and digital campaign highlighting their capabilities and successes. The result was a clean and modern branded site and digital materials that was based on the look and feel of a modern museum. I was instrumental in working with the Digital Associate Creative Director and other Creative Directors in maintaining the integrity of the print ads while providing an open and clean space for the information.
We decided to show each specialty and capabilities explained through a series of true stories supported by video and imagery. There is space to the right that house secondary articles and information. Along with my role on this site, I was also responsible for web banners and other social media content.
Copyright © 2017 lawrence-alexander.com
As common practice, we transfered the site to a responsive mobile site. The information is more condensed with drop down navigation and a map that is able to work with any smart phone.